Zenith Sports And Event Management

About Zenith Sports And Event Management

The origins of Zenith Sports and Event Management (SEM) go back to the mid-1980s, when founding partner Chris Tanner traveled the suburbs of Sydney Australia, selling advertising space in indoor sports centers.​Over the following decade, he established himself as a successful sports and events marketer, applying the science of marketing to the industry that he loved. "It is not about selling your sport, it is about using your sport to sell products for your client and enhance their bottom line,” he said at the time.​Since those early days, the Zenith SEM team has earned an unmatched reputation with its management of athletes, brands, events, and media … “getting it right, in and out the stadium”. ​In 1996, with a push from former England international footballers Tony Woodcock and Kenny Sansom, Zenith "went global" with strategies for athlete management and event production.