Sun & Sand Sports-Jumeirah Centre

About Sun & Sand Sports-Jumeirah Centre

We have come a long way since we started out all those years ago and there’s a whole lot more to come. Hitting the digital domain in 2016, Sun & Sand Sports launched its brand new online store, evolving into the next stage of the company’s journey and making SSS the local hub for all things related to sport. Take a look through our timeline to see how we’ve evolved as a company and as a brand, reworking our vision at every step of the way to keep things fresh and innovative, whilst keeping our customers up-to-date with the very latest in everything sports-related from then until now. 1979 The story began at Dubai’s Jumeirah Beach. While watching a football match, SSS founder, Mr Abdul Aziz found himself suddenly transfixed — and not by the game itself, but by a flying shoe — the result of a ferocious free kick. An idea was instantly born: to invite the freshest, most innovative sporting brands to the Dubai retail market. With every “yes” received, another iconic brand followed. 36 years and countless stores later the trend continues, and all thanks to that visionary flying shoe.