Sara Group Holdings Dubai

About Sara Group Holdings Dubai

Welcome to Sara Group Holdings (SGH), one of the leading FMCG distributors in the UAE with over 4 decades of expertise in building and distributing brands across the UAE. Sara Group Holdings, Dubai ensures your brand receives the optimum level of visibility, achieved through the successful implementation of both dedicated and comprehensive marketing strategies, delivering targeted weighted and numerical distribution. Our class-leading market understanding, strong product knowledge, state-of-the-art infrastructure, strong sales and marketing teams, along with a vast logistical network with access to a large retail reach, will provide seamless market access, helping you and your brand deliver against all business KPI’s. Our proven expertise has earned us the distinction of being among the finest FMCG distribution companies in the UAE and the Middle East.