Reems Closet

About Reems Closet

Hi. My name is Reem. I am a shopaholic. Like most girls, my love for designer clothing brands started at an early age, which soon turned into an addiction. But it wasnt until my twenties, whilst living in Dubai and not being able to fit any more Louis Vuitton clothes in my closet, that I knew I needed to become a conscious consumer. Growing up in an environmentally conscious family, the idea of recycling and reusing came naturally. Extending the lifespan of a quality product is the essence of what a luxury item gives you. My goal was to popularise recycling and reusing when it comes to fashion, but I was at a loss when it came to sell my used designer handbags. I wondered – "How many other shopaholics were there in Dubai that wanted to repurpose their used designer handbags and luxury clothing brands? Why could I sell a used car, but not fashion, even though some items cost more than a car?" Having already spent several years living in Dubai, I loved its vibrant and cosmopolitan atmosphere. The genuine warmth and generosity of the community gave me the idea and courage to open a designer resale boutique. And with that thought, I opened Reems Closet in 2008.