Pure Gold Jewellers - Nakheel Mall

About Pure Gold Jewellers - Nakheel Mall

Starting in 1989, when Firoz Merchant breathed life into an idea that took shape as the first Pure Gold Jewellers store, it is the realization of a dream and the fulfillment of a vision. This has led to the creation of a brand that constantly delights customers with excellence and innovation. Within a short period, Mr. Firoz Merchant, with his high-held vision and wealth of experience in the bullion business, has expanded the Retail Network of Pure Gold. Mr. Karim Merchant, Managing Director, and CEO of Pure Gold Jewellers, with his aggressive strategies and the support of his father, founder Mr. Firoz Merchant, has continued the legacy of Pure Success, Pure Innovation & Pure Leadership. We operate one of the largest diamond manufacturing units in the Gulf (Dubai City).