Piaget Boutique

About Piaget Boutique

This instruction is what caused a sensation in 1963 when the first watches with ornamental stones set into the dial were released. This was explored further with the era-defining and vibrantly colorful "21st Century Collection". It was these glamorous and daring designs that attracted the attention of some of the brightest shining stars of the time like Jackie Kennedy, Elizabeth Taylor, and Sophia Loren. This display of artistry is also what laid the foundations for great friendships with artists, beginning with Salvador Dalí in 1967. Piaget became synonymous with elegance, luxury, and "beautiful people" under the 4th generation of the family with Yves Piaget. Piaget events became the place to be. The relaxed elegance of the time was crafted in gold in 1979 with the Piaget Polo watch, becoming the emblem of an era of luxury and tying the brand to Polo, the sport of kings.