Peet’s Coffee - Dubai Mall

About Peet’s Coffee - Dubai Mall

Alfred Peet learns the coffee trade while caring for roasting and grinding machinery at B. Koorn & Company, his father’s coffee and tea business in Alkmaar, Holland. He forgoes college. Moved to London to pursue the importing of coffee and tea. Continues to make things with his hands and fiddle with machines. Works in the tea business in Indonesia. This pivotal experience eventually inspires him to bring darkly roasted Indonesian beans to an unaware coffee-drinking public. Temporarily resides in New Zealand. Declares it boring. Sails to the U.S. Arrives in California. Goes to work in the coffee import business. Soon discovers that the richest country in the world drinks the lousiest coffee.