Pandora - The Outlet Village

About Pandora - The Outlet Village

The Pandora story is about a company with a distinctive brand and distinctive products that in just a few years has made the exceptional journey from a local Danish jeweler’s shop to a world-leading, global jewelry company present in more than 100 countries. It all started in 1982. In a small jeweler’s shop in modest surroundings in Copenhagen, Denmark, Danish goldsmith Per Enevoldsen and his wife Winnie began the journey of what would one day become Pandora. From the beginning, they often traveled to Thailand in search of jewelry for import. As the demand for their products increased, their focus gradually shifted towards wholesale to clients in Denmark.