Mom Store - Al Safa

About Mom Store - Al Safa

We are Mom Store. Like our name says, we make it our mission to be about mom. About helping her with everything she needs from the first days of momhood, into her baby’s childhood. And well beyond.Although our name may be new, we have a deep legacy of over 40 years of trust and heritage through our parent company, Lals Group. We draw inspiration from decades of experience in forging lasting relationships with our customers. We exist to be at the center of mom’s circle. We’re there for today’s mom when she needs products to help her better manage her day-to-day life. The lovingly curated and diverse mix of products we carry covers the full journey of momhood – right from the first heartbeat she hears to the moment she realizes her baby isn’t a baby anymore. We believe in building a relationship with mom – product-by-product, moment-by-moment, to see her through every step of her life as a mom. We combine the confidence of trusted brands with the reassurance of a company embracing a socially aware and eco-friendly culture. Moms seek us out for products they can trust. But they stay with us for the shopping experience and professional expertise that they find. And to draw inspiration through a connection to a community of like-minded moms who can bond over their victories & challenges.