Longines

About Longines

Longines now has a prestigious and renewed presence in Dubai Mall. Designed to be a tailor-made setting for the company’s creations and its history, the new boutique is an intimate invitation to be immersed in the world of Longines and to discover its many facets. The new Longines POS concept perfectly mirrors the brand’s identity and the new façade is highly impactful, for both in-mall and street facing locations, with a focus on a fine selection of timepieces placed in front of a refined outline illustration. An isolated floating front lit Longines logo as well as a new iconic blue arch invite customers to enter, while the full-glass storefront portrays a transparent and welcoming ambiance. In the inside, iconic elements recall Longines’ rich heritage. The signature wall is a clear homage to the long-lasting and strong commitment of Longines to equestrian sports. From coats to saddle pads, the quilted diamond pattern brings elegance to the concept and the new obscuro textile reflects the brand’s identity, navy blue with shades of silver.