Jordan - Downtown Dubai

About Jordan - Downtown Dubai

Initially focused on creating basketball footwear and apparel, Jordan Brand has since expanded into other sports including American football, baseball, and global football as well as lifestyle apparel and footwear. Air Jordan sneakers have become the norm among young basketball players wanting to soar like the great Michael Jordan. Jordan's numerous pairs of Air Jordan sneakers have been through a historic NBA career that accomplished many milestones. The shoes are so popular that even other NBA stars don the shoes regularly. The new movie Air tells the story of how Nike courted basketball player Michael Jordan, stealing him away from rivals Converse and Adidas. In a deal that gave the player his own shoe line – the Air Jordan – as well as points on every pair sold, it revolutionized sports marketing and turned around Nike's fortunes