Hype Energy Drinks

About Hype Energy Drinks

Originally launched in 1994 by the founder of the Hard Rock Café, Hype Energy was heavily involved in motorsport in its early years; first by sponsoring the Arrows Formula One team and subsequently Benetton F1, Williams F1, a Nascar outfit, and several motorbike teams. Associated with the Formula One party lifestyle and with a strong presence in the paddock, Hype Energy committed huge funds to sponsorship to achieve global recognition and establish worldwide distribution. In 1997, Bertrand Gachot signed a distribution agreement with Hype Energy drinks to introduce the products to France. Gachot was a Formula 1 driver, further solidifying sport and racing as a pillar of Hype’s brand. As an F1 driver, Gachot completed a full season with the Larrousse team in 1992 and finished sixth at the Monaco Grand Prix.