Haagen-Dazs - The Beach

About Haagen-Dazs - The Beach

Haagen-Dazs have been making ice cream like no other since 1960. Our founder, Reuben Mattus’ vision was to make the most extraordinary ice cream the world has ever tasted, a spoonful of luxury to escape the everyday. And to get there he only used the highest quality, carefully selected ingredients. As Reuben said, ‘If you’re like everyone else, you’re lost’. So we make an ice cream like no other – the best that best can be.Reuben dedicated himself to creating ice cream that was silky, smooth and creamy in texture and with flavours that were deserving of an adult’s palate. He married his business-whizz wife Rose, and together they launched Haagen-Dazs with three simple flavours: chocolate, vanilla and coffee. Driven by a passion for perfection, it took Haagen-Dazs six years to figure out how to make a strawberry ice cream that satisfied him