Fila Surface Care Middle East

About Fila Surface Care Middle East

FILA, Fabbrica Italiana Lucidi ed Affini, was founded in 1943 by twins Guido and Pietro Pettenon with a clear idea in mind: to produce shoe polish and household waxes and detergents. World War Two was raging, there was a desire for change and growth, FILA soon became the benchmark company in Italy for the production of high-quality shoe polish, also chosen by the Italian army. The seventies were the decade of the turning point thanks to the intuition of Beniamino, our current president and support from his sister Adriana: from household cleaning products to professional products for surface protection. Starting with terracotta, this was the start of research into all materials for floors and wall coverings on the market. This was also when FILA released its first press campaign in collaboration with Sannini, terracotta floor manufacturers.