Early Learning Centre

About Early Learning Centre

elctoys.com is your online shopping destination for the region's best children's toys and games. We are the official Franchise Partner of Early Learning Centre in the GCC and as such is the only online store that carries the entire range of Early Learning Centre educational toys. Furthermore, we have developed our own range of Toy School branded products for children from 0-8 years old, which offer uncompromisingly high quality at competitive pricing.Early Learning Centre was established in 1974 by John Beale, whose vision was born out of personal frustration – he simply couldn’t find sufficiently inspiring toys for his own children. This was his inspiration; to create a toy business that would inspire and stimulate children to develop as they played. After building the Early Learning Centre to a much loved and trusted brand by families across the UK and globally, Early Learning Centre was acquired by Mothercare in 2007 where they continued to grow the brand’s international following.