DSA UAE

About DSA UAE

Direct Selling Association in UAE (DSA UAE) is an association affianced in direct selling and network marketing companies engaged in the business of person-to-person selling. It is a marketing research and consultancy, and shall represent the interest of direct selling companies, and direct selling industry as whole in the UAE. The idea to form the association was formulated in 2007 by the initiative of the founding member companies to boost the morale of direct selling in the Middle East Market, and has undergone the phases in developing a non-profitable organization. Furthermore, the intention of forming the association was endured due to the fast growth of direct selling in the Middle East market. The desire to launch the association was due to the fact that the industry was at its infancy and was very young and immature, but has a very promising future. There has been a tremendous amount of passion amongst practitioners and public to pursue direct selling. Hence, the board has decided to work on filling the gaps between direct selling and network marketing companies and consumers. Talking about the impact and local ratio, UAE consists of 80% expatriates who chase a better future, which is why network marketing is a great match, both in lifestyle and financial rewards. One of the milestones of the DSA in UAE is the persistence of the key players, initiating a dialogue with the UAE Government to formulate the association. During those times, a training organization has been established, since the need to educate the public practitioners about direct selling was immensely felt. Since then, hundreds of seminars, workshops and in-house training programs were conducted, strengthening the industry’s relationship with various government agencies.