Big Bad Wolf Book Fair

About Big Bad Wolf Book Fair

The Big Bad Wolf Books was launched in Kuala Lumpur, Malaysia, in 2009, as the brainchild of BookXcess' founders, Andrew Yap and Jacqueline Ng. The primary mission is to cultivate reading habits, increase English literacy worldwide and build a new generation of readers, by making books more affordable and accessible, to EVERYONE. ​ Known as the World's Biggest Book Sale, the Sale is a global reading advocacy initiative that aims to encourage people of all ages to discover the joys of reading and inspire them to pursue their dreams and, importantly, empower them with the knowledge to realise them. We believe that the more knowledge that one gain, the better-equipped a person is to meet today’s competitive world's exacting demands. ​ Since its inception, the Big Bad Wolf Books Sale has evolved tremendously, going global and touring 37 cities in 14 countries including Malaysia, such as Cambodia, Indonesia, Myanmar, Pakistan, the Philippines, Sri Lanka, South Korea, Singapore, Thailand, the United Arab Emirates and most recently ventured into Africa – setting foot in Tanzania and Kenya, with no plans to stop in making reading affordable for readers around the world. ​