Basel Watch

About Basel Watch

Basel Watch is specialized in the retail, wholesale, and manufacture of wristwatches and clocks. The company was founded in 1988 and has been based out of Dubai, since 1993. Our internal brands include Blade, Eliz, bart & melon, and SESCA, which are available at leading watch retail locations in the country Founded in 1988, Basel Watch Company re-affirms its status as a global trendsetter in affordable luxurious timepieces. At BWC, you’ll find brands that always have something exciting, innovating and action packed. Basel Watch Company specializes in design, development, marketing, distribution and trading of consumer products that characterize fashion and value. The company’s principal offerings include a diverse line of stylish timepieces sold under its exclusive brand names, alongside complementary lines of accessories, apparel and leather goods. ​ Founded in 1988, Basel Watch Company began its journey with a vision to transform the concept of time-keeping from a mere function to an expression of personal style. Ever since its launch, the organization has had a finger on the pulse of the fashion industry; quick to adapt to emerging trends and stay at the forefront of technology, material choice and design.