Adidas-Dubai Airport

About Adidas-Dubai Airport

Adidas is more than simply an athletic products producer, it possesses a distinctive personality that is “positive, brave, undefeated and confident” and through which it has owned huge brand equity Based on the authenticity of the Adidas brand and our constant efforts to understand our consumers' needs, we aim at capitalizing on the acceleration of favorable long-term structural trends by pushing the boundaries of products, experiences, and services. The way the company has branded itself and advertised its products to the public has a massive role to play in its popularity. Among their branding successes is the creation of the Adidas tagline 'Impossible Is Nothing. The trefoil logo was meant to showcase the diversity of the products while still incorporating the iconic three lines that the brand was quickly becoming known for. The three leaves represent North America, Europe, and Asia- the three continents where Adidas shoes were sold.