Morelli's Gelato - The Beach JBR

About Morelli's Gelato - The Beach JBR

Every morning since 1907, in a tradition continued to this day, the ice cream at Morelli's is made fresh in every store. It began in Scotland when Giuseppe and his young son Mario, recently arrived from Southern Italy, set off on their bicycles every morning to sell their ice cream – not returning home until every last scoop wassold out. As their signature gelato grew in popularity, soon the bicycle was replaced with a van and the business grew from strength to strength.The first Morelli's Ice Cream Parlour in the UK was opened by Mario on the Broadstairs seafront above the picturesque Viking Bay in Kent in 1932. Mario’s son Joe was the first to serve 8 flavours of ice cream following the Parlour upgrade and expansion in 1959, followed by Mario who introduced the first 24 flavour display.